Research shows 70 percent of B2B buyers use Google to research their next purchase and 65 percent of paid ads get clicks. Despite the often high cost per click of pay-per-click advertising and stiff competition from giants like Amazon, you can remain at the top of your PPC game by being proactive and using the right tools and tactics. Let’s explore seven ways that marketing agencies can increase the conversion rates of their paid digital advertising while reducing the cost of each conversion.

While others have cut their budget, this is how your dollars will extend way past your competitors.